our story

sweet, without the headache.

we loved sweet fragrances. we hated how cloying they get.

glaceberry started with a simple problem. we love sweet scents: the vanilla, the sugar, the fruit. but most of them smell incredible for ten minutes, then turn heavy and cloying, and by the afternoon they're giving you a headache.

so we set out to make the one we couldn't find. something sweet and a little gourmand, but soft enough to wear all day, every day of the year, for anyone.

that became hazel bomb: bright raspberry and spun sugar up top, warm vanilla and tonka underneath, balanced so the sweetness stays easy to wear from morning to night.

the name

the name

hazel, like the colour. warm, golden, cozy.

bomb, because it gets noticed, not because it gives you a headache.

tested blind against a $300 designer fragrance.

before we called it finished, we put hazel bomb up against a $300 designer perfume in a blind test. nobody knew which was which.

about half the people picked ours. for a first fragrance from a small independent brand, that told us we were onto something.

made in small batches.

every batch of hazel bomb is blended in small quantities and left to rest for two to four weeks before bottling, so the notes can settle into each other.

our first batch is 100 bottles. when it's gone, the people on our list hear about the next one first.

smell it for yourself.

shop hazel bomb
the list

get first access to the next batch.

we make hazel bomb in small batches. people on the list hear about each one first and get early pricing.